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Parag Dairy Foods extends whey protein line along with Rs 300 cr investment eyes 25% market reveal by FY28, ET Retail

.Akshali Shah, Manager Supervisor, Parag Dairy FoodsNew Delhi: Parag Milk Foods has expanded its own whey protein collection under the Avvatar company, with a concentrate on customization of the products for the buyers as aspect of its brand new advertising and marketing tactic, Akshali Shah, corporate director at Parag Dairy Foods said in a discussion along with ETRetail.With this growth as well as requirements of the category growing at a 30-35 per-cent CAGR, it aims to obtain a 20-25 percent market cooperate this classification by 2027-28. The business has actually already put together its whey protein production resource in Pune, Maharashtra which provides it an one-upmanship and also boosts its own market opening, Shah shared.The provider has spent roughly Rs 300 crore in putting together as well as extending its whey protein manufacturing capability.The whey protein type, which presently contributes 7 per cent to Parag's general income, is actually expected to support 15 per cent in the upcoming 3-4 years. Currently, regarding one-third of the firm's whey protein sales come from e-commerce platforms, giving it an all over the country reach.To serve the youth and also gym-goers as well as additional maximize the increasing need, Parag Milk Foods plans to disperse its own products by means of modern-day trade stores, concentrated whey protein retail stores, as well as online channels, making sure omnichannel availability.This vigorous development aim at is likewise backed due to the firm's influencer-driven advertising projects as well as its own robust distribution network, that includes over 35 depots and a tough existence in both traditional and also digital retail.As per the firm's Q1 FY25 regulative update, the organization has a network of ~ 6200 representatives and also 682 tremendously stockists. It also possesses an existence in 4.6 lakh retail touch points and also aims to get to 13-15 lakh touch aspects through 2027E.
Posted On Sep 30, 2024 at 09:52 AM IST.




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